NCA Rebrand
The Nutrition Coaching Academy (NCA) is an education business serving nutrition coaches and personal trainers. As the company grew, it became clear that the existing brand no longer reflected the scale, vision, or direction of the business.
While the core audience remained the same, the brand itself felt outdated and too small for where the company was heading. It was also heavily founder-centric, which limited its ability to grow into something larger than one individual. The goal of the rebrand was not just to update the visuals, but to reposition NCA as a modern, credible education company with a strong sense of mission and community.
This case study highlights how I helped lead NCA’s rebrand, from strategy and creative direction to execution and launch.
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Before the rebrand, the business operated under the name Dr. Marc Method. The brand was initially built by and around the founder, Marc, his expertise as a fitness professional, nutrition coach, and business mentor, and the audience he had grown online. That founder-led approach worked well early on and helped establish credibility quickly.
As the business grew, however, the brand began to feel limiting. The education, community, and team had expanded beyond one individual, but the identity still positioned the company as an extension of the founder rather than a larger mission. Visually and strategically, it no longer reflected the scale, direction, or ambition of the business.
The Problem
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Strategic Direction
The goal of the rebrand was to elevate NCA without losing what made it work. We wanted the brand to feel modern, credible, and premium (on par with other top-tier education and certification companies), while still maintaining a strong sense of trust and community.
A key shift was moving from a founder-centric identity to a mission-led brand. While the founder remained a core part of the program, the brand needed to represent something bigger: a shared vision, a growing community, and a long-term home for nutrition coaches.
Every decision was guided by one belief: if we were asking people to invest in their education, the brand needed to reflect that level of intention, professionalism, and care across every touchpoint.
Execution & Systems
I led the rebrand across visual identity, digital infrastructure, and rollout.
On the visual side, I worked closely with designers to develop the new logo, color palette, and overall aesthetic. The goal was a clean, modern look that communicated trust, professionalism, and credibility without feeling cold or corporate.
I rebuilt the website from the ground up, including all funnels, lead magnets, and automations, ensuring the new brand was applied consistently across every touchpoint. This extended into internal assets, slides, social templates, and the community space, all of which were rebranded to reflect the updated identity.
Launch & Rollout
The rebrand was officially launched through the Nutrition Coaching Symposium, a three-day virtual event hosted live on YouTube.
I worked closely with the founder to shape the launch strategy, coordinate speakers, and position the event as both an educational experience and a clear introduction to the new brand. We brought together over eight industry experts and designed the event to showcase the depth of the program, the strength of the community, and the updated positioning of NCA.
I handled the marketing and promotional assets for the event, ensuring the new brand was fully integrated across all touchpoints, from registration and email communication to live streams and on-screen visuals. The event served as both a brand reveal and a momentum driver, reinforcing NCA’s shift into a more established, mission-led education company.
To maintain consistency long-term, I created a centralized brand system and oversaw implementation across platforms. Because I was also responsible for much of the messaging and content, it was easier to ensure the brand showed up clearly and cohesively everywhere it lived.
Results and Impact
The rebrand immediately changed how NCA was perceived.
Externally, the brand felt larger, more established, and more credible. Internally, it created clarity around positioning and mission, which made marketing and decision-making easier moving forward. The updated identity supported a shift toward a more premium offer and contributed to a price increase aligned with the value of the program.
Following the rebrand and symposium launch, NCA successfully filled its available coaching seats and continued to build momentum through partnerships, SEO improvements, and clearer messaging. The new brand also made it easier to collaborate with larger fitness and education companies, reinforcing NCA’s authority within the space.
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