Copywriting
I write copy that’s clear, intentional, and grounded in strategy. Whether it’s for education, campaigns, or conversion-focused content, my goal is to support the message behind the work and the goals it serves.
Long-Form Educational Writing
This writing is designed to support real marketing and educational goals. From blogs and long-form articles to book content and in-depth resources. I focus on creating clear, structured writing that helps ideas land and is easy for brands to confidently use and share.
From Passion to Profit: Book
My Role:
Ghostwriting, content strategy, and structure
Focus:
Led the development of the business and marketing content, including outlining the book, shaping the overall flow, and writing all related sections to clearly guide readers through strategy, positioning, and execution.
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Blog: The Ultimate Guide to Choosing the Right Protein Powder
My Role:
Blog writing, educational content development, and SEO-focused content
Excerpt:
If you’ve been researching which protein powder is best for your fitness and health goals, you probably feel overwhelmed by all the options. Protein is a major component of successful muscle growth, weight loss, and recovery, so choosing the right protein supplement is important. Believe it or not, not all protein is created equal, and you can choose from many different types of protein powders.
Conversion & Sales Copy
This copy is designed to support real business and marketing goals. From landing pages and sales emails to program descriptions and funnels. I focus on creating clear, intentional messaging that communicates value and helps guide confident decisions.
Nutrition Coaching Academy:
Sales Page Copy
My Role:
Conversion-focused landing page copy
Focus:
Written to clearly articulate the value proposition, address audience pain points, and guide prospective nutrition coaches toward confident action, from presenting the program benefits to outlining outcomes and next steps.
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Nutrition Coaching Academy:
Program Launch Sequence Email
My Role:
Conversion-focused email copy
Focus:
Written to clarify the program’s value, differentiate it from traditional certifications, and guide interested readers toward taking the next step.
Excerpt:
Most certifications only teach you nutrition information. That’s useful, but it leaves you with more questions than answers, like:
How do I actually coach clients week to week?
What do I post online to get clients?
How do I reliably get clients’ results?
That’s where NCA is different. Inside the program, you’ll learn how to:
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Master the science of nutrition and actually apply it with real people, not just textbook case studies.
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Set up your entire coaching system: check-ins, onboarding, progress tracking; all designed to be efficient and get your clients amazing results.
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Follow simple but effective marketing and sales strategies (including social media) that reliably bring in clients.
Storytelling & Persuasive Messaging
This writing focuses on using story and audience insight to build trust and guide decisions. Whether through narrative framing, real-world examples, or perspective shifts, the goal is to make messaging feel relatable, human, and persuasive without feeling salesy.
Story-Based Carousel: “I Feel Like a Bad Coach”
Narrative-driven content created to validate shared experiences, build connection, and humanize the coaching journey.
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Video Script: Nutrition Doctor Explains The “Blue Zones” Diet
My Role: Scriptwriting, research, and narrative development
Excerpt:
First, let's talk about the pros of the Blue Zones Diet:
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I don’t know about you, but as a busy professional with a lot of responsibilities, a family, a career, and admittedly, stress, there is something extremely attractive about the Blue Zones Diet.
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Its emphasis on lifestyle factors like slowing down, putting family first, and the promise of longevity and improved health in later years is comforting, especially in the fast-paced culture that most modern societies experience today.
The reality is that many of the dietary and lifestyle changes the Blue Zones Diet encourages can lead to improved health, a reduced risk of chronic disease, and a better overall quality of life.
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Research is clear: avoiding processed foods and excess sugar, reducing stress, and moving more will improve your health; there’s no getting around that.