Content
Social media content is one of my favorite ways to increase brand visibility, educate, and tell stories. I approach content as part of a broader strategy; creating work that’s clear, intentional, and aligned with overall marketing goals, while staying flexible enough to adapt to trends and meet audiences where they are on each platform.
Short-Form Video Content
These examples highlight how I approach video with a strategic mindset; balancing storytelling, education, and platform-specific trends.
Short-Form Educational Video: Nutrition Coaching Academy
My Role:
Concept development, scripting, and on-camera delivery
Focus:
Created as part of a broader content initiative to capture search-driven interest and introduce new audiences to the brand through clear, accessible education on a high-interest fitness topic.
Performance:
Strong engagement as a top-of-funnel educational video.
Short-Form Educational Video: Coach Education (“Whoosh Effect”)
My Role:
Research, concept development, and scriptwriting
Focus:
Created to answer common search inquiries and recurring questions from nutrition coaches, translating a nuanced concept into clear, educational short-form content aligned with audience intent.
Performance:
Strong engagement as a top-of-funnel educational video.
Educational & Carousel Content
These examples focus on breaking down ideas into clear, easy-to-follow educational content. I approach carousel content with structure and strategy in mind, using it as a way to teach, clarify, and support broader content goals.
Educational Carousel: Is Starvation Mode a Myth?
Structured educational carousel addressing a common nutrition myth.
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Educational Carousel: Working With Clients With PCOS
Provides clear, practical guidance for coaching clients with PCOS.
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Content Strategy & Planning
An example snapshot of how I plan and organize content during a campaign, from theme selection through publishing cadence.
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